|
How to Sell to a CIO
The Secrets of Convincing a CIO to Buy Your Products & Services
What surprising hot buttons do CIOs have? What can I do to guarantee a meeting with a CIO? How do I ensure an initial sale to a CIO? How do I ensure add-on sales?
You probably already know how difficult it is to get the attention of a CIO or other senior IT executive. I was once a senior IT executive myself, so I understand the problem from the buyer's perspective. I know what salespeople do wrong, and I know what they should be doing instead.
This 7-page white paper describes a guaranteed process for selling to CIOs. I developed the process based on many years of IT executive experience and a lot of conversations with CIOs about why they buy and why they don't.
The white paper covers these topics:
- Why CIOs act the way they do
- How to focus on providing the things that CIOs want, no matter what your product or service is
- How to make your first contact with the CIO
- How you can ensure a meeting
- How to guarantee a sale as a result of that meeting
- How to maximize add-on sales
If you're reading this description, then you probably already know the basics of selling, and that material isn't repeated in this white paper. Instead, this white paper covers the basics of selling to a CIO, which is more difficult than selling to most other people. Download the white paper and find out why.
|
Click on the Green Button to Buy and Download the white paper immediately! Just $29.95
|
|
Guarantee: If your product or service matches CIO needs, and if you follow the process described in this white paper, then I guarantee you'll get a sale or get your money back on this white paper.
Buy digital rights
for your own use |
Buy digital rights for use by everyone in your company
who works in the licensee's location |
$29.95
|
$59.95
 |
|
Get free consulting advice with each white paper and article.
After you read a white paper or article, I'll be happy to answer your questions via email about the specific application of the information to your own situation.
No Risk, Money-Back Guarantee. Full refund if you're not satisfied with a white paper or article.
|
|
|
|
“Harwell is one of those rare individuals who has both great vision and the ability to get things done. His leadership, forward thinking and deep understanding of technology resulted in several state-of-art business applications that have gone on to become mission critical systems at Ceridian.”
– Robert Bazzini, President of Bazzini Consulting and former VP and GM at Ceridian Corporation |
|
|
About the Author
|
 |
|
| Harwell Thrasher knows CIOs, and he understands how they think and act. Harwell has spent over 30 years working in and around IT organizations: as a developer of information systems, as a manager of software development groups, and as a technology vice-president. Harwell has worked for major companies, including Digital Equipment Corporation (now part of Hewlett-Packard) and Ceridian Corporation (originally called Control Data Corporation). He's done technology due diligence for over twenty corporate acquisitions in the United States, Canada, the U.K., and Switzerland. He's been a speaker at the Microsoft CIO Summit, and at meetings of numerous technical and non-technical societies. And he's a Board Member of the Atlanta Chapter of SIM (the Society for Information Management), an organization of CIOs. Now you can benefit from his experience. |
|
|
|
|
